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LSI keywords are similar keywords to the one used in a search query Google uses a system known as LSI (Latent Semantic Indexing), a method to determine the relationship between terms and concepts in content based on search patterns to determine how a keyword search is often linked to related keywordsSEO keywords (also known as "keywords" or "keyphrases") are terms added to online content in order to improve search engine rankings for those terms Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent Why are SEO Keywords Important?Keyword research is a market research based activity Often used to identify words and phrases most appropriate to target, in order to generate brand awareness and attract a Keywords Seo Best Practices 21 Moz What is keywords in research